Entering the Dimensional Deep End

In rebellion against traditional industry dialogue and magnetizing our local creative community, the team at ISL conceived and produced an annual day-conference—Contrary Con. We harnessed our talents, our beautiful office in Shaw, and our people networks to make a day that mashed attendees together purely in pursuit of exchanging ideas and perspectives they hadn’t accessed before. I was lucky enough to serve as Executive Director for the conference in 2017 + 2019, leading robust teams of creatives, strategists and producers in the development of the branding, promotion, and production of the event year over year.

This was a massive group effort. I feel fraudulent taking any credit for the incredible work done on this event. It truly represented the creative, intellectual and professional muscle on tap at ISL. Everyone volunteered their precious non-client time and impressive talents to this endeavor.