Wawa Rewards Magic
Pennsylvania-based Wawa is expanding it’s convenience store empire to the metropolitan commuter-class of the DMV. Along the way they’re spreading the word about their app-based rewards program that’s hooking up customers with free snacks for making Wawa a regular part of their lives. In 2019, Wawa challenged my team at ISL to develop a content campaign to sprinkle a touch of magic on the rewards program and excite new and existing fans across Facebook, Instagram and Twitter.
ISL AGENCY | Emily Lucas ACCOUNT + Project MANAGEment | Mike O’Brien Creative Direction | MAggie Chambers Art Direction + GRAPHIC DeSIGN | Stephen Han MOTION DESIGN | Natalie BRoomfield Photography | Nathan Colby Location Curation
National Coffee Day
In the lead up to the full Rewards program, we developed a micro campaign promoting National Coffee Day: when Wawa gives all of its Rewards Members a free coffee. We developed a design system to breath whimsical life and personality into the Rewards Program and built a foundation for our broader campaign execution.
ISL AGENCY | Emily Lucas ACCOUNT + Project MANAGEment | Mike O’Brien Creative Direction | MAggie Chambers Art Direction + Photography + GRAPHIC DeSIGN | Stephen Han MOTION DESIGN | Nathan Colby Lighting | Rosie Vita COpYWRITING + Strategy
Wawa for Maryland
As Wawa steadily advanced it’s convenience-store empire into the depths of Maryland suburbia, they came to ISL for help connecting with their new Beltway-based customers. We assembled a crew of Terrapin (+ Tiger) alumni, Ravens fans and Polar Plungers to develop + produce a library of creative content to make any Marylander hanker for a hoagie.
